60%
02know a family that struggled
60% personally know someone whose family couldn't locate assets after a death.
Back to Problem
Financial Continuity Survey 2026 · n=136
What Employees Are Telling Us
Employees know family financial continuity matters. The friction is turning that awareness into a trusted, current, usable system their families can rely on.
The pattern
The asset map is missing.
The findings point to the same operational gap: families can only recover what has been organized, updated, and made discoverable.
73%
03rated this platform 4 or 5★
90% said they would pay or consider paying. 75% would pay ₹499–₹2,500 annually.
58%
04Passwords are the #1 missing asset
Passwords are the #1 asset families can't locate — ahead of stocks, mutual funds, and insurance.
53%
05deal with 3–5 financial institutions
Most have never mapped their financial institutions in one place.
46%
06maintain an outdated asset list
Only 30% keep their asset list current.
42%
07family only partially knows
Family only partially knows where financial information is stored.
Passwords
Most commonly missing
Institutions
Scattered across 3-5 places
Asset lists
Created once, rarely updated
Built for families after the benefit
Close the last mile between employee benefits and family recovery.